Free tools · WhatsApp Business templates
WhatsApp API message template examples
On the WhatsApp Business API, any message you send more than 24 hours after the customer's last message has to be a template that Meta approved first. These examples are written in the format the template editor expects, sorted by Meta's three categories.
11 templates, each in English and Arabic
Utility templates
Updates about something the customer started: an order, a booking, a payment or their account. No offers or promotional wording, or Meta reclassifies the template as marketing.
order_confirmation
Hi {{1}}, thank you for your order. Order {{2}} is confirmed and the total is {{3}}. We'll send you a message when it ships.
shipping_update (with URL button)
Good news {{1}}, your order {{2}} has been shipped and should arrive on {{3}}. Tap the button below to track it.[Button: Track order → https://example.com/track/{{1}}]
appointment_reminder (with quick replies)
Hello {{1}}, this is a reminder of your appointment at {{2}} on {{3}} at {{4}}. Please confirm or choose a new time.[Quick reply: Confirm] [Quick reply: Reschedule]
payment_due
Hi {{1}}, invoice {{2}} for {{3}} is due on {{4}}. You can pay securely using the link in this message. Thank you.
enquiry_follow_up
Hi {{1}}, you asked us about {{2}} on {{3}}. Would you still like help with it? Reply to this message and our team will continue from where we left off.
Marketing templates
Offers, launches, invitations and reminders to come back. Only for customers who opted in to marketing messages, and always with a way to stop them.
seasonal_offer
Hi {{1}}, our {{2}} offer is on now: {{3}} until {{4}}. Reply SHOP to see the selection, or STOP to stop offers.
back_in_stock
Good news {{1}}, {{2}} is back in stock. Quantities are limited, so tap below if you'd like to order.[Button: View product]
cart_reminder
Hi {{1}}, you left {{2}} in your cart. It's saved for you, and our team can answer any question about size, delivery or payment. Just reply here.
event_invitation
Hello {{1}}, you're invited to {{2}} on {{3}} at {{4}}. Reply YES to reserve your place.
we_miss_you
Hi {{1}}, it's been a while since your last visit to {{2}}. Book your next appointment this month and we'll {{3}}. Reply BOOK to choose a time.
Authentication templates
One-time passcodes. Meta fixes the wording of these, so you choose the options (security line, expiry, copy-code button) rather than writing the text.
Verification code (Meta preset)
{{1}} is your verification code. For your security, do not share this code.This code expires in {{2}} minutes.[Button: Copy code]
Before you send
A few rules that keep it working.
- 1Name templates in lowercase with underscores, such as order_confirmation. Names can't contain spaces.
- 2Don't start or end the body with a variable, and don't put two variables side by side. Both are common reasons for rejection.
- 3Give a realistic sample for every variable when you submit. Reviewers judge the template from the samples.
- 4Keep offers out of utility templates. Promotional wording gets the template moved to marketing, which is priced and restricted differently.
- 5Arabic is added as another language of the same template, and each language is reviewed on its own.
When templates aren't enough
Templates speed up replies. An assistant sends them for you.
We set up the WhatsApp Business API end to end: templates written and approved in Arabic and English, connected to your CRM or booking system, with an AI assistant answering the replies.
- Trained on your prices, services and policies
- Replies in Arabic and English, day and night
- Your team sees every chat and can take over at any point
More templates
Related template packs.
Want customers to start the chat in one tap? Make a link and QR code with the WhatsApp link generator, or format offers and lists with the text formatter. WhatsApp link generator · WhatsApp text formatter
Useful? Pass it on.
Send it to someone who sells on WhatsApp, or link to it from your blog or resources page. It stays free.
<a href="https://soluvide.com/tools/whatsapp-business-templates/api-template-examples">WhatsApp API Message Template Examples (Utility, Marketing, Authentication)</a>Questions
Common questions, answered.
A pre-written message that Meta has approved for your WhatsApp Business API account. Templates are the only way to start a conversation, or to message someone more than 24 hours after their last message. Inside the 24-hour window you can reply freely.