Every morning someone opens the POS back office, exports yesterday's sales, pulls the branch totals into a spreadsheet, checks them against the accounting system, copies in the pipeline from the CRM and formats it all into the report the owner expects. It's careful, repetitive work, and it eats the first part of the day for a person who has a real job to do.
The report is only as reliable as the morning it was built on. When the person who builds it is on leave, it doesn't arrive. When an export is pulled before the last branch closes its shift, the numbers are wrong and nobody notices until later. And each person who covers builds it slightly differently.
When the report does arrive, it raises questions it can't answer. Why was the Mall branch down? Was it one big refund or a slow day? What sold instead? Each question goes back to the same person, who opens the same systems again to dig, and the answer comes back hours after the decision it was needed for.
So the problem isn't a lack of data; your systems record everything. It's that turning that data into a clear morning picture depends on one person's time, and the follow-up questions that actually lead to decisions take even longer to answer.