Manual lead grading by a coordinator
Someone reviewing every lead by hand works for a while, until volume spikes or they take leave. The criteria live in one person's head and drift over time, and leads queue up waiting to be graded.
Sales & marketing teams · Solution
Every lead looks the same in the CRM, so reps call them in the wrong order.
Soluvide builds lead enrichment and scoring for UAE sales and marketing teams. Every inbound lead gets company details added from public sources and the tools you use, is checked against your existing customers, scored against your ideal customer with a written reason, and routed to the right rep by territory, product and language. Reps can override any score, and the rules are tuned from what they change.
- Scored against your own ideal customer
- Every score comes with a plain-language reason
- Routed by territory, product and language
- Reps can override, and the rules learn from it
The problem
A name, a number and a form field. That's all the rep sees.
What the day actually looks like — described as an operator would, not as a brochure.
A new lead arrives in the CRM: a name, a phone number, an email and the service they ticked. It could be a procurement manager at a large group with a live project or a student comparing prices. On the screen they look identical, so they're worked in the order they arrived, or in whatever order the rep happens to scroll.
Reps fill the gap themselves. They google the company, check LinkedIn, look for an old deal, then decide whether to call now or later. That research is repeated for every lead, by every rep, and the result lives in their heads rather than the CRM.
Routing is just as rough. Leads are shared round-robin or claimed by whoever is fastest, so a strong Arabic-speaking prospect in Abu Dhabi can end up with a rep who covers Dubai retail. Existing customers come in through the website form and get treated as brand-new leads.
The result is that your best leads wait behind your weakest, and marketing can't tell which campaigns bring in the customers sales actually wants.
Why the obvious fixes fail
You've probably already tried these.
None of them are stupid. They fail because the work itself stays manual — they just move who does it.
The CRM's built-in points scoring
Adding points for opening emails and visiting pages measures activity, not fit. A student who reads every page outranks a buyer who sent one sharp enquiry, and nobody can explain why the score is what it is.
Asking reps to qualify everything
Making every rep research and grade their own leads repeats the same work across the team, applies different standards per person, and still leaves nothing structured in the CRM for marketing to learn from.
What we build
Enrich, score with reasons, route to the right person.
The honey step is where a person stays in control. Everything else is the typing and checking the system does for you.
- Inbound lead
- Enrich
- Match CRM
- Score vs ideal
- Route & alert
- Rep reviews
Engineering decision. Every score comes with a written reason and every rep can override it. A single unexplained number is easier to build, but reps ignore scores they can't understand — and their overrides are the best data we have for improving the rules.
- 1
Catch every inbound lead
Leads from website forms, Meta and Google lead forms, portals and WhatsApp are collected in one place as they arrive, so enrichment and scoring work the same way whatever the source.
- 2
Enrich with company context
The system adds what the form didn't ask: company, sector, rough size, location, website and recent public signals, from public business sources and any enrichment provider you use. Each added field is labelled with its source.
- 3
Match against your CRM
It checks whether the company or person is already a customer, has an open deal or was a lead before. Existing customers go to their account owner, not into the new-lead queue, and duplicates are merged instead of multiplied.
- 4
Score against your ideal customer
Each lead is scored against criteria agreed with your sales team — fit, need, timing and behaviour — and gets a short written reason. Leads with little to go on are marked low-information, not low-quality.
- 5
Route and alert
Routing rules send each lead to the right rep by territory, product line, language and current workload. High-priority leads trigger an alert in Slack, Teams or WhatsApp so the assigned rep can call while the enquiry is fresh.
- 6
Rep reviews and overrides
The rep sees the enriched record, the score and the reason, and can re-score or re-assign it. Those changes are logged and reviewed with sales on a regular cadence to tune the rules, so the scoring follows how your team actually sells.
Named systems, not “connects to anything.”
We confirm exactly which lead sources and data providers connect during scoping. The system commonly touches:
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- Meta Lead Ads
- Website forms
- WhatsApp Cloud API
- Apollo
- Slack / Microsoft Teams
Engineering decisions
Clear lines, agreed up front.
What the fixed price covers, and the things we will not build. Both are written into the scope before we start.
In scope
- Enriching inbound leads from forms, ads, portals and WhatsApp
- Matching against existing customers and open deals in your CRM
- Scoring against your ideal-customer criteria, with a written reason
- Routing by score, territory, product, language and rep capacity
- Alerts to the assigned rep for leads that need a fast call
- Rep overrides captured and fed into regular scoring reviews
- Writing every field, score and assignment back to your CRM
Not in scope
- Buying personal data or scraping private profiles
- Automatically rejecting leads — low scores are deprioritised, not deleted
- Contacting leads on its own
- Promising which leads will buy
What you get
Live in weeks, quoted before we start.
Most enrichment and scoring systems go live in about two to four weeks. What moves it inside that range is how many lead sources feed in, how detailed your routing rules are, which enrichment providers you want to use, and which CRM it writes to. No hourly billing, no surprises.
- 1Week 1
We map the work, then quote it
A short call, then we document what your best customers look like and how leads get assigned today — including the exceptions and the workarounds people built around it. You get a written scope, acceptance criteria and a fixed price before any build begins.
You get: Scope + fixed quote
- 2Weeks 2–4
We build on the tools you already run
HubSpot, Salesforce, Zoho CRM and the rest of your stack — no rip-and-replace. Outputs are structured and checked against your own data, not trusted blindly.
You get: Working system on your stack
- 3Go-live
Your team approves, then it runs
The human step is tested with the people who will own it before anything goes out. Logging and alerts so problems surface early, documentation your team can read, and you own the code and the accounts.
You get: Approval gate, monitoring, full ownership
Put your best leads at the top of the list.
Tell us where your leads come from and how your team decides who calls whom. We reply within one business day, and the price is fixed after a free scoping conversation.
Questions sales leaders ask
Straight answers.
If yours isn't here, send it on WhatsApp and you will get a straight reply.
Prefer a form? Contact pageBusiness context the form didn't ask for: what the company does, its sector, rough size, which emirate or country it operates in, its website, and whether it already exists in your CRM as a customer or open deal. Where useful it also checks recent public signals such as new branches, projects or hiring. Everything added is labelled with where it came from.
Related solutions
Other problems we engineer away.
Services behind this build
Each service page lists exactly what is included and the questions owners ask before they start.