Asking sales to check Ads Manager
Salespeople are on calls and in meetings. Checking three ad platforms for new submissions falls to whoever remembers, so leads are worked in batches when someone gets round to it, never when they arrive.
Businesses running ads · Solution
Your ad leads wait hours for a call. Their interest doesn't.
Soluvide builds instant response for leads from Meta, Google and TikTok lead forms. The moment someone submits a form, they get a WhatsApp message from your business in English or Arabic. The system asks a few qualifying questions, books a call or visit with the right salesperson, and logs the lead to your CRM with the campaign it came from. A person takes over for the actual sale.
- Meta, Google and TikTok lead forms in one pipeline
- First message on WhatsApp, using approved templates
- English & Arabic, following the lead's language
- Your salesperson takes over for the sale
The problem
You paid for the click. Then the lead sat in a spreadsheet.
What the day actually looks like — described as an operator would, not as a brochure.
A lead form submission lands in Meta Ads Manager on a Thursday evening. Someone downloads the CSV on Sunday morning, pastes it into a sheet, and the sales team starts calling down the list on Monday. By then most of those people can't remember filling in the form, and the ones who can have already spoken to two competitors who replied the same night.
Lead forms are designed to be easy to submit. That's why they convert, and it's also why the intent fades fast: a tap on a pre-filled form is a passing interest, not a commitment. The window in which that person is still thinking about your offer is short, and a cold call days later from an unknown number lands outside it.
When leads come from several platforms the gap gets wider. Meta leads sit in one place, Google form leads in another, TikTok in a third. Nobody owns the handover, the CRM only gets some of them, and nobody can say which campaign produced the leads that actually bought.
So the ad budget isn't the problem. The time between a form being submitted and a real conversation starting is. Every hour of it makes the lead you paid for a little colder.
Why the obvious fixes fail
You've probably already tried these.
None of them are stupid. They fail because the work itself stays manual — they just move who does it.
An auto-email from the form
A thank-you email confirms the submission, then nothing happens. Most people never open it, and it doesn't ask a single question or offer a time. It looks like a response but does nothing to move the lead forward.
A call centre working the list
Outsourced callers can work the list faster, but they're dialling cold numbers with no context, in the evening when people don't pick up, and they can't book into your team's calendar. Many of the leads they reach are already lukewarm by the time they call.
What we build
Reply first, qualify second, hand over to sell.
The honey step is where a person stays in control. Everything else is the typing and checking the system does for you.
- Lead form
- WhatsApp opener
- Qualify
- Book call
- CRM + source
- Sales takes over
Engineering decision. We open on WhatsApp with an approved template and only message people who gave consent on the form. It means a bit more setup with Meta at the start, but your number stays in good standing and the lead hears from a business they recognise, not an unknown caller.
- 1
Capture from every platform
Meta, Google and TikTok lead forms push each submission into one pipeline as it arrives, through the platforms' webhooks or a connector such as Zapier or Make. Nobody has to download a CSV, and a lead is never left waiting in an ads dashboard.
- 2
WhatsApp opener
The lead gets a WhatsApp message from your business number straight away, using a Meta-approved template that refers to the offer they enquired about. The form carries a clear consent line, so you're only messaging people who agreed to it. Click-to-WhatsApp ads skip this step because the customer opens the chat themselves.
- 3
Qualify
Once the lead replies, the system asks a short set of natural questions: what they're after, timing, budget band, area or branch. It follows the lead's language, English or Arabic, and doesn't push a menu of buttons at them.
- 4
Book the next step
When the lead is ready, it offers real slots from your sales team's calendar for a call, viewing or visit and confirms the booking on WhatsApp. Leads who aren't ready yet get a polite follow-up later instead of being dropped.
- 5
Log with the source
Every lead is written to your CRM with the platform, campaign, ad set and form attached, plus the answers and the conversation. Bad numbers are flagged. That gives you a view of which campaigns produce real conversations, not only form submissions.
- 6
Sales takes over
The lead is assigned to a named salesperson, who sees the conversation so far and picks it up from there. Pricing, negotiation and anything the system can't verify stay with your team; the system never invents an answer to keep a chat going.
Named systems, not “connects to anything.”
We confirm exactly which ad accounts and systems connect during scoping. The system commonly touches:
- Meta Lead Ads
- Click-to-WhatsApp ads
- Google Ads lead forms
- TikTok Lead Generation
- WhatsApp Cloud API
- HubSpot
- Zoho CRM
- Google Calendar
- Calendly
Engineering decisions
Clear lines, agreed up front.
What the fixed price covers, and the things we will not build. Both are written into the scope before we start.
In scope
- Connecting Meta, Google and TikTok lead forms into one pipeline
- A WhatsApp opener sent the moment a lead lands, using approved templates
- A short qualification conversation in English or Arabic
- Booking a call, viewing or visit into your team's calendar
- Logging every lead to your CRM with campaign, ad set and form attached
- Email fallback and an unreachable flag for bad numbers
- Handover to a named salesperson with the conversation so far
Not in scope
- Running, targeting or optimising your ad campaigns
- Messaging people who haven't agreed to be contacted
- Quoting final prices or negotiating — your team does that
- Promising availability or terms it can't check
What you get
Live in weeks, quoted before we start.
Most ad-lead response systems go live in about two to four weeks. What moves it inside that range is how many ad platforms and forms feed in, how your qualification questions branch by product or project, the time Meta takes to approve your message templates, and which CRM and calendar it writes to. No hourly billing, no surprises.
- 1Week 1
We map the work, then quote it
A short call, then we document where your ad leads land today and who calls them, and when — including the exceptions and the workarounds people built around it. You get a written scope, acceptance criteria and a fixed price before any build begins.
You get: Scope + fixed quote
- 2Weeks 2–4
We build on the tools you already run
Meta Lead Ads, Click-to-WhatsApp ads, Google Ads lead forms and the rest of your stack — no rip-and-replace. Outputs are structured and checked against your own data, not trusted blindly.
You get: Working system on your stack
- 3Go-live
Your team approves, then it runs
The human step is tested with the people who will own it before anything goes out. Logging and alerts so problems surface early, documentation your team can read, and you own the code and the accounts.
You get: Approval gate, monitoring, full ownership
Reach your ad leads while they still remember the ad.
Tell us which platforms you advertise on and what happens to a lead after the form. We reply within one business day, and the price is fixed after a free scoping conversation.
Questions owners ask
Straight answers.
If yours isn't here, send it on WhatsApp and you will get a straight reply.
Prefer a form? Contact pageMeta (Facebook and Instagram) lead forms and click-to-WhatsApp ads, Google lead form assets, and TikTok lead generation forms. Each platform can push new leads out as they arrive — through its own webhook or a connector such as Zapier or Make — and we route all of them into one pipeline, so a lead from TikTok is handled exactly like a lead from Meta. We confirm which of your ad accounts and forms connect during scoping.
Related solutions
Other problems we engineer away.
Services behind this build
Each service page lists exactly what is included and the questions owners ask before they start.